If you prefer bold color-blocking to a traditional rainbow palette, this scheme blends the two approaches together, creating a bold and painterly effect that wouldn’t look out of place on a Bauhaus poster. Images via Fevziie, BillyBlakkr, and Kanea. These colors look particularly effective when blended into a gradient design, and can give a dreamlike effect to packaging, stationery, or social media posts. Inspired by surfaces that reflect a multitude of colors, creating a mesmerizing iridescent effect, this palette is a soft and ethereal take on a rainbow scheme. Images via pavlep, Cerama_ama, and svekloid. Plus, it’s perfect for summer branding projects or vintage-infused illustrations. This palette pays tribute to the trippy, groovy color schemes favored during the Summer of Love. Multicolored palettes were a hallmark of 1970s design, with muted, earthy tones instead of brighter primary colors. Images via Galina Timofeeva and Zamurovic Brothers. Contrast with inky black backgrounds for an atmospheric, immersive feel. Image via lazyllama.Ī high-octane take on the conventional rainbow palette, these ultra-bright neon hues will help to enliven web projects. Images via GudrunHalldoraphotography, optimarc, and fullempty. This versatile palette can inject positivity and creativity into any project. This graduating scheme moves from red through the warm area of the spectrum, ending in cooler hues of blue, indigo, and violet. This palette is taken from the seven-color rainbow sequence that can be perceived by the human eye. Save your favorite palettes to Pinterest, use in Shutterstock Editor, or save to your computer for using in future projects. For authentic rainbow styling for illustrations, logos, packaging, or websites, look no further than the first palette. Of course, the edit wouldn’t be complete without a classic seven-color rainbow scheme. Image via Shutterstock’s Stand Up for Pride Collection. Below, discover ten palettes that give a contemporary spin on rainbow schemes, from retro-inspired, dusky hues to eye-popping neons. Multicolored sequences can lend a fun and friendly feel to a variety of projects, from packaging design to children’s branding. Other brands that have used rainbow palettes in their brand identities include NBC, IBM, Polaroid, and (of course) Skittles, who use the slogan “Taste the Rainbow” in their marketing and advertising. Apple has revisited its multicolored past with the recent release of the new twenty-four inch iMac in seven colors. Apple’s first incarnation of its iconic logo featured a rainbow palette, chosen for the fact that the Apple II (released in 1977) could display color images, a rarity for the time. In the design world, the optimistic appeal of rainbows has led many businesses to adopt a multicolored approach in their branding and products. With each color symbolic of an aspect of the queer community, the Pride rainbow flag uses six colors- red, orange, yellow, green, blue, and violet. Image by contributor New Africa.įamously adopted by the LGBTQ+ community as a symbol of diversity in the 1970s, rainbow palettes are now omnipresent during gay pride events worldwide. Rainbow color palettes have been highly symbolic throughout recent history, from the rainbow icon adopted by supporters of the National Health Service in the UK during the pandemic, to the “rainbow nation” slogan given by Nelson Mandela to the newly democratic South Africa. What Is the Symbolism Behind Rainbow Schemes? Scroll down to discover ten palettes that offer a new twist on the traditional rainbow scheme-from sugar-sweet iridescents to tropical and Modernist-inspired rainbow palettes. Discover 100s of color combinations with Shutterstock’s Color Spectrum.Rainbow palettes also usually incorporate more colors than a standard scheme, to achieve a completely multicolored effect. While traditional rainbow color schemes follow this seven-color sequence, you can also apply the rainbow principle to a variety of different palettes, giving a fresh twist on multicolored, sequential schemes.Īlternative rainbow palettes generally range from warm to cool colors, building a graduating rather than contrasting sequence. The most commonly cited sequence of colors are the seven hues identified by Isaac Newton- red, orange, yellow, green, blue, indigo, and violet-made memorable by the mnemonic Richard Of York Gave Battle In Vain ( ROYGBIV). While a rainbow features the whole spectrum of color in a smooth graduation, to the human eye, a rainbow appears to be made up of bands of color. A multicolored arc appears in the sky, showcasing a breathtaking spectrum of colored light. Rainbows are an optical illusion, a result of the reflection, refraction, and dispersion of light in water droplets.
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